Reviewing activity and analytics
This page explains how activity and analytics reveal what visitors ask, where content gaps exist, and when people engage with the widget.
What does the Activity page show?
The Activity page surfaces aggregate visitor analytics so you can understand what people are asking and where gaps exist.
Use activity signals to improve the knowledge base, prioritize new website content, and decide when to refresh crawled pages.
Which metrics are tracked?
The metrics table has two columns: the metric name and the behavior that metric tracks.
| Metric | What it tracks |
|---|---|
| Messages | Total visitor messages sent across all conversations. |
| Conversations | Unique chat sessions, with one conversation per visitor session. |
| Unique questions | Distinct topics identified from visitor messages. |
These metrics are aggregate signals. They help you identify patterns without needing to inspect every conversation manually.
How should I use top questions?
Frequently asked questions are ranked by count. Use top questions to:
- Add missing answers to your knowledge base.
- Identify content gaps on your website.
- Prioritize pages for the next crawl refresh.
Top questions are one of the best signals for documentation and website improvements because they come directly from visitor intent.
How do peak times help?
Peak engagement times help you plan content updates and support availability around visitor traffic patterns.
If activity clusters around a launch, campaign, or seasonal period, refresh the knowledge base before the expected traffic increase.