# AI visibility audits for crawled pages

This page explains how GEO (Generative Engine Optimization) evaluates crawled pages for AI visibility and citation readiness.

## What is GEO?

GEO evaluates your crawled pages with a ranked hierarchy. Content quality matters most, then crawler access, then indexing and snippet eligibility, then structured data and entity context, then anti-patterns that suppress visibility.

Strong GEO signals help AI systems identify pages that are eligible, useful, and trustworthy enough to ground an answer. The goal is not special AI-only markup. The goal is original, crawlable, technically eligible content.

## How the scorecard works

After a crawl, GEO scores five layers from 0 to 3 for a total score out of 15.

| Layer | Meaning |
| --- | --- |
| Content quality | Checks whether pages contain original evidence, first-hand experience, expert attribution, proprietary examples, or unique point of view. |
| Crawler access | Checks whether robots.txt allows search and AI retrieval crawlers needed for citation visibility. |
| Indexing and snippets | Checks canonical tags, noindex/nosnippet directives, titles, descriptions, headings, mobile viewport, and crawlable HTML. |
| Structured data | Checks JSON-LD entity types and Open Graph metadata where they support page understanding. |
| Anti-patterns | Flags duplicated pages, thin templated sections, keyword-variation patterns, and other low-value tactics. |

The remediation list is ranked by leverage. For example, blocked crawlers can outrank content edits because one robots.txt rule can prevent otherwise strong pages from being retrieved.

## What do findings mean?

Findings are page-level evidence behind the scorecard. They are organized by severity:

| Severity | Meaning |
| --- | --- |
| Critical | A blocker that can disqualify pages from indexing, snippets, or crawler access. |
| Warning | A material weakness that limits AI citation readiness. |
| Info | A lower-risk improvement opportunity. |

Treat critical findings first, but do not mistake technical cleanup for strategy. If the scorecard says content quality is weak, the highest-leverage fix is usually more non-commodity content: original examples, real data, named expertise, and first-hand perspective.

## Related

- [Crawl website content](/docs/crawl)
- [Manage the knowledge base](/docs/knowledge-base)
- [Hi, I'm Kai overview](/docs/overview)

Source: https://www.hiimkai.ai/docs/geo